In 1940, Pepsi decided to start using a cleaner and more fundamental logo. This changed over time to the familiar Pepsi colors we all know now, but white and red have remained a major element of the design for 40 years. The old Pepsi logo was a white script on red and they stuck with that color scheme from 1898 to 1940. Instead, this elegant script logo was the trend among many brands at the time.
Now, they were not directly trying to mimic Coca-Cola, thought it was a more successful brand at the time. Please check your inbox for the newsletter confirmation email. With Pepsi, a long swirly line connected the P of ‘Pepsi’ with the ‘C’ of Cola. The old Pepsi Cola logo resembled the Coca-Cola one quite a bit. Pepsi attempted to mimic Coca-Cola’s swirly script logo originally and a look back at the original Pepsi logo is strikingly similar to the Coke script. Meanwhile, Coca-Cola, Pepsi’s great rival, was evolving as well. The name was swapped out for Pepsi only a few years later in 1898, a name that was not trademarked for another five years. It took the name of its inventory, Caleb Bradham, after he invented in 1893. Originally, Pepsi was called “Brad’s Drink”. Side note: Do you want to increase your chances of getting a better design job? Get a Graphic Design Specialization from CalArts (California Institute of the Arts). Let’s see what we can learn from the story of the ever-recognizable Pepsi logo.
The Pepsi logo has lasted years in one form or another, at least in part because it could adapt and remain recognizable over time. It’s a good lesson for anyone looking at logo design. We’re going to go over the history of the Pepsi logos, which is a history of the Pepsi brand as well.
This ‘Pepsi evolution’ has had a profound impact on the company’s logo. In fact, Pepsi has not just changed their logo, but also their name and ingredients. Pepsi is an instantly recognizable brand and has been for decades, but changing times and new trends have caused shifts in the Pepsi symbol so it is a better fit for the company’s culture, attitude, and goals. The Pepsi logo has not gone through much change over the years - or has it? Many brands have to change their logo design, and as iconic as the Pepsi logo is, it actually has gone through several changes throughout the company’s history.
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